Hello newbie, you’re probably wondering what is SEO management precisely and how it can help your business thrive.
I want to let you know that when you apply SEO management correctly, it can bring up to 50% more traffic to your website. Thus, it’s understandable why so many businesses look to integrate it to generate revenue.
So, what is SEO?
Also known as search engine optimization, this service will improve traffic, brand awareness, and conversion rates. Furthermore, it will even rank your website higher on several different search engines.
You may ask, can’t PPC advertising do the same thing? No. Through pay-per-click advertising, a conversion isn’t ensured. You will also often receive spam from your competitors or those who are looking to spend your money meaninglessly. SEO is worth the wait as it takes care of the site’s code and structure, content, and advertising.
Having SEO integrated within the business is critical.
What is SEO Management?
You get the answer from the question. It refers to the agency’s management of the SEO strategy. To maximize results, the management team will modify and adjust the plan. Thus, increasing leads, sales, and conversions.
If you collaborate with an SEO agency, they will do the work for you. As mentioned above, having SEO integrated will further the business’s success. If nobody from your team has experience working in this field, you will have to partner with an agency.
Whether you need an in-house or remote SEO company is up to you. However, to ensure that they’re doing a good job, you also have to understand the important terminology such as SEO management.
Succesfull SEO Management in 4 steps
Below you will find the steps behind a successful collaboration.
Step 1 – Research
The companies that are flourishing are the ones that know their target market. They also have an in-depth and clear understanding of who their customers are. Furthermore, such businesses understand what their potential customers want to make them into paying customers. Thus, if you’re going to ensure a successful strategy, you must know your specific target market.
When looking at who your target market is, I recommend that you ask the following questions:
- What problem will my products or service solve for my customers?
- Are there any issues my site visitors have with my competitors?
- What are the demographics of my potential customers?
- Does my business offer anything else in comparison with the other providers?
Even if you did this research before, it’s essential to update it once in a while. The reason for this is because customers tend to change frequently, and so do their needs. For SEO management to be effective, you need relevant information first.
Step 2 – Analysis
Such analysis is the core part when it comes to this type of management. Take a look at the following examples:
The businesses in this category are either online or offline. By now, you should have a clear indication of who your direct competitors are offline. If you want to be ahead of the online competitors, you need to partner with an SEO agency.
This category is your competitors, even if they don’t sell the same products or services. The reason why they’re competitors is that they compete with you online for specific keywords. So, you will want to find out their SEO strategy to figure out why they’re competing with you even though you’re not selling the same things.
You will be able to figure out their strategy by taking a look at the following:
- Domain age
- Value of the traffic
- Site optimization
If you don’t have any experience in the SEO field, it isn’t straightforward to look at all of this information. The experts from the SEO agency that you want to hire will help you to figure it out. Above all, the agency should have a range of tools that will make the process easier.
Step 3 – Site Optimization
Now that you’ve researched the target market and competitors, it’s time to optimize your site to comply with the new information. Depending on how many pages the website contains, it will take some time. After all, you’re guiding yourself towards realistic checkpoints as well as goals.
With other responsibilities to manage, it will be difficult for your team to optimize them properly. You will also need the right tools and advice to know how to change it for the better. Thus, my recommendation is to hire an SEO agency that will devote themselves only to site optimization.
In case you don’t have a budget to hire such a team, you can try to do the following by yourself:
Title tags – Such tags consist of a few words that will encourage the reader to click on the link. The tag will appear in the search results, so it must have the right keywords.
Meta descriptions – Consisting of a few lines, the description will also appear in the search results. When combined with the title, it will make the visitors want to check out your website. Thus, it should also have keywords.
Headings – For the content to run smoothly, the page must include headings. Ensure that you divide the content, so it’s easy to read and understandable for all. If you wish, you can use keywords as well.
Content – The content should be clear and well-written. It must answer the questions of the visitors and encourage the transformation from a visitor into a paying customer. Use natural language, and don’t overdo it.
Images – To make the page run smoothly, images will help the readers to understand the content. Ensure that you use images that represent the brand and are of high-quality.
It’s essential to highlight that you have to be careful not to write the keywords too many times within the text. It will affect the ranking of the website.
Keep it natural.
Step 4 – Reporting
Whether the team is in-house or remote, I recommend that you ask for a quarterly report. Through this report, you will be able to see if the previous strategies were successful or not. Also, it will give you the ability to discuss with the team any area of improvement for the following months.
By establishing a routine schedule, both parties will know what to expect from each other. If you wish, you can also ask for a monthly or bi-weekly report. When looking at the report, you should pay attention to the following:
- The status of the organic traffic
- The ranking of the site
- Number of conversions
- The authority of the backlinks
The SEO agency should have the right tools to provide you with all of this information, at no extra cost. If you’re overwhelmed with this information, we at RankingBuddy can help. Our experts will do the work for you and discuss SEO strategies with you. Additionally, we also offer full transparency so you can rest assured.