Many are unaware that the most important tools that a site owner has are the page titles. The reason for this is because it is an essential factor for ranking on search engines such as Google. The good news is that as an owner, you have complete control over them.
Whether you wish to improve brand-awareness or rank higher on search engines, you should read the list below. This article will highlight the common mistakes that you are making that are causing your site to rank lower than it should.
Usually found in the HTML/XHTML document, you add the value to the <title> tag, within the <head> tag.
In the majority of cases, the web browsers will show the title on the browser window and the tab.
This is the code that you should be able to see:
<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"> <head> <title> What is SEO Management? </title> </head>
It should show up on the search engines like this:
Now that we got the definition sorted, it’s time to highlight the mistakes to avoid.
Mistake #1 – Missing Title
I’ve seen many sites that are missing the title tag. This action is a costly mistake. Having a page under the name of “Untitled Document” will cost you the ranking. If you don’t believe us, have a little search for yourself. Currently, in February 2020, 105,000,000 pages don’t have a title tag.
As search engines such as Google and Mozilla will use your title tag as help to index your page, not having one can be detrimental. Think about the title as a guide for the crawl spider. It will tell it what the page should be about.
Mistake #2 – Meaningless Titles
You must take the time to figure out the right title for the page. The title must contain the right keywords to be able to rank. However, I must highlight that you shouldn’t overdo the keywords as the title will become too general to rank for something specific.
For example, search engines such as Google will show up to 70 characters within the title in the search results. You should take full advantage of this option. Bear in mind that you should have a minimal number of keywords that will reflect what you want to rank for.
If you want to talk about the “common mistakes” in “SEO,” take a look at the example below:
<title>Common Mistakes beginners should avoid in SEO</title>
You can change it to:
<title>Common Mistakes to avoid in SEO</title>
As you can notice, in the second example, the title is straight to the point, so it’s much shorter. It will help the page rank higher, and it’s much easier for the visitor to understand regardless if they’re a beginner or not.
Remember, the visitors will want to get to the information that they need quickly. We live in a world where speed matters. It’s essential to grab their attention from the moment the article appears in the search results.
Avoid having a title with more than 70 characters but yet too short of grabbing the attention of the reader.
Mistake #3 – Keyword Saturation
I’m referring to the titles with several keywords. Even though some consultants argue that this is a strategy, I recommend that you avoid it. The reason for this is because stuffing the title will impact the ranking negatively. As I’ve said, the title will become too broad, and it will take longer for the page to rank higher.
As you may know, the content on the page should be original and of high quality. The same should be when it comes to titles. Below you will find the reasons why keyword saturation will not help you to rank higher:
Even though the URL will index by the search engines, you will have high bounce rates that will bring down your overall site ranking.
Low conversion rates as people did not find what they’re looking for.
Furthermore, you will also risk ranking the page higher where it should belong. When visitors click on the page, but they see the information is not relevant for what they’re searching for, it will affect you long-term.
Mistake #4 – Using Company Name for Every Page
Is having the name of the company relevant for that particular page? Probably not. Many owners will want to believe that by having the name of the company within the title, will improve brand-awareness.
This strategy is unnecessary, and you should not consider it. Having the name in remote places will affect the ranking of the web page. For the brand-awareness to be effective, you need to place the brand name in strategic areas.
Take a look at the example below:
<title>RankingBuddy LLC: How to rank higher on Google</title>
The title should be:
<title>How to rank higher on Google</title>
It makes sense to place the brand name in places such as “About Us,” “Homepage,” and “Meet the Team.” Don’t put it in areas such as the blog.
Mistake #5 – Duplicate Titles
Since all of the pages should be different and unique, so should the titles. The reason why you want to avoid this mistake is that it will make it challenging to figure out what page is what when shown in the search results.
So, it makes sense to ensure that each page has a different title that will represent the content within. Ensure that the content within the page is also unique. Google will not rank the pages that have duplicate content. Additionally, you will also risk a fine by the search engines for trying to index such pages.
In conclusion, these are the common mistakes web owners will make when it comes to web page titles. Even though they seem simple, you will be surprised how many don’t know how to create the right title for their page.
Ensure that the title is straight to the point with specific keywords that you want the web page to rank for.